Monday, January 19, 2009

Marketing the Environment

  At the Annual Transportation Research Board meeting, I couldn't help notice the marketing associated with the environment. That and the Obama inauguration were the two big topics, could it be that they are related? Regardless, the first of the pictures is a campaign by Chevron entitled Will you Join Us? and centers on saving energy by biking, using less energy (unplugging computers?), going solar, etc. Is it just me that finds it strange to have big oil pushing this concept?
That being said, they are paying to advertise on transit, which helps WMATA pay for service and consultants, so I have to say thanks to Chevron, but I do so with a bit of a cynical perspective just wondering whether their intent is environmental or self-serving. There was a recent article in the Wall Street Journal that suggested that consumers (I consider my clients consumers of my services) are willing to pay for companies that they feel support the green cause.
  On the other hand, I saw these two banners in the subway that was designed to provoke the question, there's no such thing as clean coal. Here they have Chewbaca (or is this Bigfoot) holding a piece of coal. The alien is probably a clearer image, yet with the X Files still fresh in my mind I am not sure if they're not real.
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